The average golfer bought about 100 balls in the past 12 months

Type of golf ball played most often:

  • 49% Two-piece Surlyn cover
  • 27% Wound with Balata cover
  • 24% Wound with Surlyn cover


Top brand of golf balls regularly played:

  • 29% Titleist
  • 12% Top Flite
  • 7% Wilson
  • 7% Maxfli
  • 6% Precept
  • 40% Others

 Top 20 Golf Print Advertisers Ranked on Dollars
January - June 2007

Rank
Brand
Dollars (in millions)
1. Top-Flite Golf Balls
$4.1
2. Titleist Golf Balls
$4.0
3. Cobra Golf Clubs
$3.4
4. Ping Golf Clubs
$3.0
5. Taylor Made Clubs
$2.6
6. Maxfli Golf Balls
$2.5
7. Tommy Armour Golf Clubs
$2.1
8. Callaway Golf Clubs
$2.0
9. Wilson Golf Clubs
$1.8
10. Titleist Golf Clubs
$1.8
11. Odyssey Golf Clubs
$1.7
12. Top-Flite Clubs
$1.7
13. Goldwin Golf Clubs
$1.5
14. Golfsmith Golf Clubs
$1.2
15. Wilson/Ultra Golf Balls
$1.2
16. Slazenger Golf Balls
$1.0
17. Hogan Golf Balls and Clubs
$1.0
18. Hogan Golf Clubs
$1.0
19. Cubic Balance Golf Clubs
$0.9
20. Ram Golf Clubs
$0.9